Scandinavian Minimalism in Hong Kong

Once A Day is a menswear fashion brand based in Hong Kong founded by Karin and Anders Lundholm. As the name suggests, their brand represents serendipitous luxury and enjoying good things in life, “Once A Day”.

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The Once A Day team approached us to create a revamped brand identity to elevate the brand with more personality whilst maintaining their design values towards Scandinavian minimalism.

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We created a versatile identity around the "Once A Day Sun", symboling time and day and a reminder to treat yourself well. The symbol is designed to be versatile and be able to be used on different applications from clothing tags; to bags and gift boxes; to products such as cufflinks. Visuals and art direction support from good friend and frequent collaborator, Archie McLeish.