La Maison Pain Chaud

It was a pleasure to work with Pain Chaud again in 2024 to design their packaging for 2024 Mid-Autumn Festival. This year we created a concept around the theme of “La Maison Pain Chaud”. Not only was the box illustrated like a classic Parisian boulangerie, we also celebrate Pain Chaud as an establishment in the Shanghai food and beverage scene.  

As well as featuring the common elements associated with Mid-Autumn Festival, the mooncake boxitself is a double sided in its design to show both day and night. This pays homage to the Pain Chaud team and others within the baking and catering industry working day and night to deliver quality to their loyal customers. Through every window, whether it’s a baker from Pain Chaud hard at work prepping or a customer feasting on a mooncake, this design aims to capture the happy moments of the Pain Chaud experience.